Promoting different products and services of well-known companies is her job and also her passion. Lucila Siquier Pérez currently works as the director of communication and marketing for the Grupo Cap Vermell and she loves her job! Get to know about her career background a bit better.

About Lucila Siquier Pérez

Where do you live? I live in Palma de Mallorca but I am from Inca.

How would you describe yourself in five words? Passionate, open-minded, very curious, competitive and honest.

What are your main interests and hobbies? Reading novels, dancing, enjoying my family, travelling and continuous training.

The Beginning of her Marketing Career

What have you studied or worked as before? I have always dedicated myself to the hotel trade. For twelve years I was the director of the Relais Chateaux Valldemossa here in Mallorca.

How did your career as an entrepeneur start? When my daughter was born my priorities changed. I could not dedicate as many years as I wanted to the hotel industry so I had to reinvent myself. I have a MBA in communication and have always liked it. Thus I started working part-time developing processes in a new company. It was exciting to consider a new field even though the benefits of staying in the same industry for a while are immense. Little by little I became interested in being an expert in the marketing world so I took several courses for a continuos formation. I am now in the Grupo Cap Vermell promoting the different products we offer such as a gym, real estate and hotels. And I’m still training. At the moment I’m doing an executive of inbound marketing.

A great Passion for her Job

What do you love most about your job? When you spend years in the same industry you learn its history. Knowing what has been done before can help you identify how it can and should move forward. I love this process of learning. You also build a network of invaluable relationships to support you in future endeavors. If you’re ambivalent or mildly enthused by your product or service, that’s not going to sustain you through the highs and lows that will inevitably occur.


If you find something you love enough to want to share it with others that love will fuel you and give you purpose.

Where do you see yourself in the future, what would you like to accomplish? My objectives are constantly evolving but I am clear that I will continue to learn more about communication and hospitality to become the best.

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