With a great passion for fashion, trends, and art, Irene Rosselló founded We-four – the most avant-garde and rebellious creative studio in Spain. As an unstoppable and ambitious warrior, the Valldemossa-resident entrepreneurlikes challenges and constantly learns from people and life.

About Irene Rosselló 

Photo by Francisco Fonteyne

How and when did your career as an entrepreneur start? After learning to compete with the world’s best companies and growing as professionals in Barcelona, my husband and I decided to start our own company. We are both passionate about design, fashion, and technology. We predict trends and know our customers’ needs very well; they trust us.

What do you love most about your job?Creating and putting my mind to work; it’s unstoppable and able to do great things! There is nothing more satisfying for me than seeing my creations in international advertising campaigns. I also love working with my partner and my team of energetic people.

What values and characteristics should a professional entrepreneur have, in your opinion? I think tenacity, passion, and having a strong character are the keys to success.

Do you have any tips for aspiring female entrepreneurs? Be passionate about what you do. Be honest and real. Obstacles will arise, but learning to face them calmly, observing your surroundings, is paramount. Take inspiration from big minds and surround yourself with loyal good people. Be grateful!

“I’m always fighting and never surrender. Anything in life has a solution! So, I stop, listen, and find it”.


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