Light, summery, carefree and very Mediterranean. The online shop Formentera Aguamarina offers beautiful little treasures including clothing, jewellery and bags inspired by the Balearic lifestyle. Coming from the sunny Formentera surrounded by the turquoise sea, Dolores Luque Ferrández left her job in banking to found an online shop she has always dreamt of. Get to know the inspiring woman!

About Dolores Luque Ferrández

Where do you live? I’m from Formentera but I live in Palma since 1998.

How would you describe yourself with five words? Two are enough, serene and dreamy.

What are your main interests and hobbies? My family, reading with a cup of good coffee and practicing pilates whenever I can.

From Banking to selling beautiful Products

What have you studied or worked as before? I have a degree in business management and marketing and worked for ten years in banking.

How and when did your career as an entrepreneur begin? When my twins were born I stopped working at the bank and two years later, after having dedicated all my time to them, I decided it was my time. I had been thinking about creating an online shop for years. I found a great team to design and programme the web and within six months I launched it.

What do you love most about your work? Finding products that excite me. If I see them and my heart beats faster I don’t stop until I get them for my store. I also like the dynamic of social networks, especially Instagram.

Visit the beautiful online shop of Dolores Luque Ferrández:

What fascinates you about fashion and design? I admire the creativity, energy and the surprise factor of each season.

How would you describe the style of Formentera Aguamarina? Very carefree, summery and mostly with natural fabrics and materials.

Can you tell us more about your current projects? I’m still growing, doing what I like and learning by making mistakes. So I don’t ask for more than staying as I am.

Photos by Pernilla Danielsson

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