It’s summer and thus officially time to forget about heavy winter boots. Sunshine and beaches call for light footwear. Only 26 years old, Angeliqa Gidlöf designs breezy and comfortable, yet elegant shoes that are just perfect for those hot days on the island. Get to know Dirty Grey!
The Beginning of Dirty Grey
The designer from Sweden has lived in Mallorca for about 20 years now. After working as a styling assistant for a while Angeliqa soon began working as an independent stylist for photo shootings. That is how she became involved in the fashion industry.
Building her own brand has been Angeliqa’s dream for many years. After living in Vietnam for a while she said to herself „Let’s go for it!“ and decided to start her own brand. After many months preparing and searching for the best team and suppliers on the island Angeliqa founded her brand Dirty Grey in August 2017. Being a creative, hard-working and determined person has helped her build her own business.
Fun and stylish Espadrilles
The designer always wanted to create products she loves, one of them being espadrilles. „I think they are fun, stylish and go with everything – a perfect product inspired by our beautiful island“. Brown Sand, Green Palm and Dusty Blue. The names of the Dirty Grey shoes remind of the relaxed life in Mallorca. And indeed, they are perfect for hot summer days on the island. Comfortable and breezy yet elegant.
The special thing about my products is that they are stylish but with a traditional Mallorquin twist!
Handmade on the Island
The beautiful Dirty Grey products are all handmade on the island. Angeliqa works closely with locals who specialise in her products but is also involved in the production process herself. She furthermore enjoys working with her family and having their support. Angeliqa constantly exchanges ideas with her mother and sister Jacqueline Mikuta, both working in the fashion industry. They sit together and talk about their businesses, giving suggestions and helping each other.
My pieces are 100% handmade which means I can spend days and nights sewing, making and trying out new products until I am happy with the result.
The two espadrilles collections the power girl has designed, the Island Collection and Nudo Collection, will always be the main pieces of her brand but Angeliqa has also designed unique bags and a jacket. Every summer and winter she would like to add some limited-edition products to keep her clients excited. For now the collections are sold online but Angeliqa is also planning on selling them in selected stores.
A successful Brand
What the young woman likes most about her job is the freedom to design whatever she loves. Furthermore, Angeliqa finds happiness in seeing the final results and different people from all over the world wearing her brand: „Good feedback is what makes me most happy“. Fashion lovers worldwide adore the Dirty Grey products, most of them are sold in Australia, Dubai and Germany.
Asking about her wishes and plans for the future the designer responds: „My dream would be to continue to grow my business, make a lot of fun collections and have a big, great team by my side!“
Visit www.dirtygrey.com to purchase your unique summer shoes!